Body Design Franchise Systems
May 13, 2008
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Body Design University

Body Design University Courses
BDU Course Dates and Registration Form | BDU Instructors

Body Design University Courses

Fitness Professional -The Body Design Fitness Professional course is designed for veteran and aspiring fitness professionals involved in developing and implementing an individualized approach to exercise leadership in healthy populations and/or those individuals with medical clearance to exercise.

The Body Design Fitness Professional course is a very in-depth course including, but not limited to, the following topics:

3 Days Classroom Setting

·          Body Design's History, Mission, Vision, Core Values
·          The Body Design System of Personal Training
·          Safety Precautions in Fitness Programming
·          Exercise Physiology
·          Human Anatomy
·          Biomechanics and Applied Kinesiology
·          Nutrition
·          Health Screening, Testing, and Evaluation
·          Cardio respiratory Fitness and Exercise
·          Muscular Strength and Endurance
·          Resistance Training Program Design
·          Stretching and Flexibility
·          Principles of Motivation and Adaptation
·          Teaching and Learning Skills
·          Basics in Human Behavior with Regards to Fitness
·          Injuries
·          Emergency Procedures
·          Legal Guidelines and Professional Responsibilities

3 Days Exercise Floor Setting

·          Exercise Demonstration
·          Practical Application
·          Role-Playing

Stability Ball - How to use a stability ball with all populations and levels of fitness, focusing on core stabilization, bilateral and unilateral movements, how to do any strength exercise with a stability ball, program planning and development.

Advanced Nutrition - Beyond the basics of protein, carbohydrates, and fats. How do micronutrients (vitamins and minerals) help in weight loss, muscle gain, and endurance? Are there new ways to use old stand-bys to help clients achieve even greater results?

Sports-Specific - Directed to training the needs of athletes in particular sports, this training seminar will focus on functional movements that apply directly. Sports include basketball, baseball, football, soccer, track and field, volleyball, golf, and gymnastics.

Special Populations - Helping trainers understand the special needs of the elderly, young children and adolescents, maternity clients, de-conditioned athletes, those recovering from spinal or head injuries, and others.

Adult CPR with AED - Teaches the basic techniques of adult CPR and how to use an AED. Students also learn about using barrier devices in CPR and giving first aid for choking. The course teaches how to recognize the signs of four major emergencies: heart attack, stroke, cardiac arrest and choking.

Finance and Accounting - How to utilize the latest accounting software to have a complete understanding of the operation of your business, and understanding balance sheets, profit and loss statements, and budgeting.

Human Resources - How to interview, hire, and terminate personnel; how to recognize warning signs of employee dissatisfaction; setting measurable performance goals and communicating them effectively; and how to be pro-active and offer constructive feedback.

Retention - Increasing retention by helping members when they are not in the facility, learning how to assess retention campaigns for success, and determining the best time to launch a referral campaign.

Customer Service - How to effortlessly manage lions, tigers, bears, and other difficult customers; how to give customers 110% and then some; look and sound wonderful even on your worst days; deflecting the sting of put-downs, criticism, and attacks; how to build rapport and build respect in 10 seconds flat; and when the answer must be NO, how you say it is 99% of your success.

Sales and Marketing - Understand the drivers of success, identify and manage contacts, connect with decision-makers, display confidence in yourself and your company, define the selling process, leverage referrals, build credibility, ask the right questions, discover the customer's buying motives, use product knowledge persuasively, identify buying and warning signals, negotiate more effectively, use six skills to win commitments, organize contact data, uncover hidden objections, analyze the opportunity, create the solution, present the solution with impact, be enthusiastic that your solution meets the prospect's needs, mutually-beneficial conclusions, and follow-up that creates additional opportunities.

Time Management - Gaining control of your workday, handling competing priorities, getting organized, an automatic way to increase your productivity, and controlling stress.

Team-Building - Putting together a team that gets results, inspiring others to reach high and succeed, polishing your leadership skills, meetings that trigger action, becoming a team leader famous for results, and putting it all together.

Communication - Communicating under pressure, secrets to getting the information that you want/need, how to manage conflicts and prevent communication problems, and how to be positively persuasive - getting people to buy into your ideas.

Referrals - Review and understand the process of asking for and receiving referrals, what makes customers want to refer, how to reward referrals, and how to turn disgruntled customers into advocates.

Franchisee and Employee Orientation - Helping new employees and owners understand the position of the company on day-to-day activities, as well as the philosophies behind those beliefs.

Leadership - Developing the leader within you; how to lead, motivate, and inspire; develop a leadership style that works; the leader as problem-solver; when times get tough; light the fire of excellence in your team; speak so others know how to follow; positive feedback; a team approach to dealing with unacceptable behavior; and what teams really need from their leaders.

Business Basics - Instruction on communicating ideas effectively through presentations, memos, letters, and one-on-one meetings; and learning how to act and interact in a professional business environment.